Job Title Channel Marketing Manager
Area/Specialty MAN_TRAILERS/Trailers
Location Ft Myers, FL
Position Id 1778
Job Description

Our client is a consumer products manufacturer looking for a Channel Marketing Manager. In this role, you will play a key role in driving and creating activities and tactics that support the customer experience at the point of sale, dealer marketing activities, consumer, and tradeevents and direct to consumer marketing. In addition, you will be the expert in developing training strategies and content for the companies sales personnel, customer service staff, and dealer personnel. Position is based in Ft. Myers, FL.

Responsibilities:

• Research industry trends and distribution models and help build strategies that maximize dealer networks and product placement

• Create a calendar of promotional activities that support product strategies and division revenue goals

• Create knowledge transfer and training strategies that provide sales personnel and dealer personnel the selling skills and product knowledge needed to support sales objectives

• In collaboration with sales leadership, plan and execute the calendar of trade and consumer events for all product categories

• In collaboration with the Director of Customer Service, plan and execute the training and support for call center and customer service personnel

• In partnership with sales leadership and territory managers, support the marketing and sales initiatives of dealers

• Lead the Direct-to-Consumer marketing efforts that drive regular consumer communications and consumer advocacy

• Drive consistent dealer communications that create brand advocacy, focus on sales results, transfer product knowledge, and improve selling skills

• In collaboration with Category Business Managers, drive execution of product go-to-market strategies, including dealer communications and point of sale support

Requirements:

• Bachelor’s degree or equivalent

• 8+ years manufacturer Marketing and Sales experience of consumer products

Please send your resume to Susan at susan@worldbridgepartners.com or call 847-550-1300 ext 47