Location: Oakland, CA, Glendale, CA, San Diego, CA, Sacramento, CA or Washington, D.C. area
California Nurses Association/National Nurses United is seeking a creative
and experienced Social Media Specialist to join our team. The Social Media
Specialist will play a key role in building communities on various social media
platforms and increasing CNA/NNU’s online influence and engagement.
CNA/NNU is the nation's largest union and professional association of
direct care registered nurses, with more than 170,000 members from all 50
This position is responsible for the day-to-day posting and management of
all the organization’s accounts, including several on Facebook, Twitter and
Instagram. The person in this role works closely with other members of the
communications team to create compelling online content that educates,
inspires, engages and pushes people to take action on our various campaigns.
- * Manage
CNA/NNU social media platforms, including creation of daily posts,
maintaining content calendars, monitoring engagement, analyzing metrics
and planning and implementation of paid social media ads.
- * Work
collaboratively with the team to identify, adapt, and/or create content
for all social media platforms in support of organizational and campaign
- * Manage,
plan, and execute regular livestreams, to include: Cross-departmental
collaboration on content, promotion of livestream events, and production
of events using OBS, Restream, and/or other streaming tools as necessary.
- * Monitor
comments across all CNA/NNU platforms and respond in a timely manner.
- * Contribute
to the creation of blogs, graphics, short videos, and other online
- * Help
generate more visits to our website in support of organizational and
- * Review and
keep up with social media trends and best practices. Identify
opportunities to innovate and experiment with new tools, tactics, and
approaches to advance the work of the union.
- * Generate
regular reports that show engagement and growth in online communities, and
make recommendations to improve performance.
- * Collaborate
with colleagues from across the union to integrate social media and
digital strategies and tactics into broader strategic campaigns.
- * Excellent
writing skills and solid experience using Facebook, Twitter, Instagram for
- * Fluency in
social media performance metrics, as well as deep familiarity with tools
like Facebook Creator Studio, Business Manager, and Ads Manager, Twitter
Media Studio, and others.
- * Ability to
work independently and take initiative, researching and proposing
solutions and proactively problem-solving when issues arise — at the same
time understanding the power of working in teams and easily taking
direction when necessary.
- * Ability to
tackle complex projects, break them down into smaller pieces, and manage
- * Must have
patience in teaching others – some not so tech savvy - about how social
media can be used in their advocacy work.
- * Activist’s
heart with a passion for social justice, especially in health care
- * Basic
knowledge of Photoshop or other design tools a plus
CNA/NNU is committed to Equal Opportunity, and to considering applicants of
all ages, races, sexual orientations, national origins, ethnicities, and
religions. We encourage people from diverse backgrounds and experiences related
to our core organizational values and objectives to apply.