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Job Title CRM Marketing Manager
Location Dubai
Job Type Full-Time Regular
Job Description

Our clients: We are seeking to hire for multiple clients who have a similar need. The clients are among the top tier in their line of business. They are pushing in new directions and that brings about the need to hire top talent in the CRM/loyalty arena.

The role: they would test you on your ability to segment and influence consumer groups. Deep diving into the existing experiences across different markets in the GCC + North Africa, recommending changes to ramp up for the customer journey, drive personalisation and performance, improve engagement rates. Deliver loyalty marketing and membership programs from concept to launch, Elevate the loyalty program into a best-in-class program, creating value for the customer. Develop test and learn strategies to optimize the business impact of marketing programs and campaigns including product affinity, channel affinity, cross-shopping, purchase path, life-cycle etc. Work on complex cross-functional projects and drive digital transformation. You would work closely with the consumer insights and analytics team to deliver value to the business. The role requires above-average leadership skills, ability to work cross-functionally, and servant leadership would be the order of the day.

Must-haves: 12+ years of quality experience, a strong background in CRM, loyalty and marketing. Should have worked within an advanced retailer, QSR, travel-commerce organization. Digital experience with CRM, using apps to drive customer behaviour. Experience managing, planning and executing CRM/loyalty programs with measurable outcomes.

Country United Arab Emirates