Our client : A large regional player with a substantial footprint in the MENA region.
Your Role: The Marketing Head will be responsible for driving excellence while playing a lead role in redefining the local strategy for the leading categories. Owning the development and execution of 360 degree marketing strategy that supports the business which includes in-store experience, print, PR, media, social and digital marketing, provide launch plans, yearly and seasonal marketing initiatives and developing the marketing team which will execute against the strategic marketing plan will be some of the responsibilities. Taking leadership in category segmentation by taking a category centric approach and by delivering on country category expansion, including launching new categories, in line with global and regional category strategies will be the principal deliverable.
A Marketing expert with a minimum 15 years of branding or marketing experience under their belt and currently based in Dubai would be an ideal fit. Hospitality experience is a MUST. Should have managed multiple properties
Additional attributes that will help one stand out; A Big Thinker: your vision will help shape the future of the company's marketing.
Creative: You’re always thinking of fresh ideas to promote the brand.
Naturally curious: You're innovative, extremely creative and constantly looking for ways to improve upon things.
Able to work with a team to inspire them to take on new challenges. Arabic speaking candidates will only be considered for this
Managing Expectations: At Mindfield we are driven by mutually agreed KPIs and service levels. Exceptional results can only be delivered when we understand both our key stakeholders clients and candidates. Keeping this in mind we would request that when applying for a role do take cognizance of the “must haves” to avoid disappointment. Sometimes positions take time to close and there could be delay in us responding to you but we will respond. Look forward to a long term relationship. …..Mindfield ..making a difference.