Our Client: Leading regional player in Middle East with diversified business interest on a look out for a Marketing Director
Your Role: You would be responsible for creating a step change in the direction of their business. Impacting both internally and externally you should be able to take tough decisions to drive the EBIT, rationalize current portfolio, keep an eye on the short term goals and the long term agenda. There is a considerable intellectual stretch on the role as just developing a strategy without ensuring proper execution will not achieve the business objectives. Your recent exposure should be more on the "strategic level" where you have led a business through change, improved process , capability, improved EBIT and have nurtured a high performing team. Developing and executing category growth strategies locally and across multiple geographies, 360 brand communications, strategic and operational marketing, innovation & new product development. Responsible for managing the overall marketing budget and continuously realign marketing investments and improve efficiencies, Conduct consumer research and generate market intelligence to inform product and communication development. You will foster strong collaboration amongst teams, develop the marketing and NPD teams. Create a positive lasting brand impression both within the business and externally with customers and consumers to improve product sales and market share. Deliver innovative, cost-effective brand and marketing activity and campaigns which cut-through to grow market share and brand reputation.
Must Have: Significant experience in a senior marketing management role in a fast-paced, dynamic and innovative environment. A background in FMCG brand or consumer marketing and of building brand equity and communications including digital. Proven ability to negotiate, influence and collaborate with other key decision makers in a complex matrix environment. Showcases ability to lead, engage and develop a team. Demonstrable experience of collaborating with and influencing colleagues and senior stakeholders.
Managing Expectations: At Mindfield we are driven by mutually agreed KPIs and service levels. Exceptional results can only be delivered when we understand both our key stakeholders clients and candidates. Keeping this in mind we would request that when applying for a role do take cognizance of the “must haves” to avoid disappointment. Sometimes positions take time to close and there could be delay in us responding to you but we will respond. Look forward to a long term relationship. …Mindfield ..making a difference.