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Job Title Marketing Manager - Commercial Vehicles
Location Dubai
Job Type Full-Time Regular
Job Description

Our Client: A name of repute in Global Automotive industry and amongst Top 3 Car Brands / Manufacturers globally.

Your Role : You will be responsible for developing the LCV Business Unit Strategy within Africa, Middle East and India region. You will lead the Commercial Vehicles action plans, execute the LCV brand strategy including product positioning, pricing and global promise, develop marketing programs cross functionally with sales and aftersales to build brand value, launch new product, customer engagement through digital platform, development of LCV website, CRM and support local marketing. You will be the one responsible for complete MARKET STRATEGY ensuring stable growth in volumes, revenue and profitability, defining customer and competitor targets, developing quarterly: customer offers (combining finance, service, and accessories) ATL & BTL communication, CRM and assessing risk and opportunities vs Business Plans / propose & implement countermeasures with regions. The role reports into the General Manager of Commercial Vehicles Business Unit.

Must Have :

  • The incumbent must have minimum 5-8 years of experience in automotive industry specifically in Commercial Vehicles.
  • Experience in managing all marketing tools across price, promotion and product.
  • Strong project management skills in managing product and pricing
  • Knowledge of GCC & Africa, markets in Retail, Fleet and Broker channels
  • Fluency in English + Arabic will be an advantage

Managing Expectations: At Mindfield we are driven by mutually agreed KPIs and service levels. Exceptional results can only be delivered when we understand both our key stakeholders clients and candidates. Keeping this in mind we would request that when applying for a role do take cognizance of the “must haves” to avoid disappointment. Sometimes positions take time to close and there could be delay in us responding to you but as a thumb rule if you do not hear from us in 7-8 working days post applying for the role then the resume has not been shortlisted and would be kept on the database for other roles.

Look forward to a long term relationship…Mindfield…making a difference

Country United Arab Emirates