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Job Title Senior Marketing Manager
Location Dubai
Job Type Full-Time Regular
Job Description

Our Client: A leading staffing and HR managing services company of the middle east is looking to hire a Senior Marketing manager for their team.

Your Role: Generate B2B Qualified Leads for the Sales & AM team. Planning, setting up, executing & optimizing all digital marketing campaigns; through email, social media, search, and display to achieve set lead generation and engagement KPIs. Manage & update the website and target pages to increase organic traffic & improve SERP. Support brand-building activities, new customer acquisition, engagement, and retention leveraging content through display, video, mobile & email. Media buying, engagement with a creative agency in designing & production of Ads for Digital Media. Measuring and reporting on the performance of all digital marketing campaigns against KPIs using Web tools - Google Analytics, SEMrush & Search Console. Manage marketing department’s P&L & ensure all forecasted budgets are adhered to. Reduce Cost per lead & achieve higher ROAS. Overall UI/UX execution. Capturing User flow & monitoring the behaviour & data pattern. Working with cross-functional departments within the company to improve standards & efficiency of digital communications. Create & maintain a database of the customer to target them with Online/Mobile campaigns. Knowledge of page optimization strategies. Including Technical & On/Off-page activities. Working Knowledge of Tag Manager, Data Studio, Structured Data Implementation.

Must Have: 8+ years of experience relevant experience. MBA or bachelor’s degree in marketing.

Managing Expectations: At Mindfield we are driven by mutually agreed KPIs and service levels. Exceptional results can only be delivered when we understand both our key stakeholders clients and candidates. Keeping this in mind we would request that when applying for a role do take cognizance of the “must haves” to avoid disappointment. Sometimes positions take time to close and there could be delay in us responding to you but as a thumb rule if you do not hear from us in 7-8 working days post applying for the role then the resume has not been shortlisted and would be kept on the database for other roles. Look forward to a long term relationship…Mindfield…making a difference.

Country United Arab Emirates