|Job Title||Senior Marketing Manager|
|Job Type||Full-Time Regular|
Our Client: A leading staffing and HR managing services company of the middle east is looking to hire a Senior Marketing manager for their team.
Your Role: Generate B2B Qualified Leads for the Sales & AM team. Planning, setting up, executing & optimizing all digital marketing campaigns; through email, social media, search, and display to achieve set lead generation and engagement KPIs. Manage & update the website and target pages to increase organic traffic & improve SERP. Support brand-building activities, new customer acquisition, engagement, and retention leveraging content through display, video, mobile & email. Media buying, engagement with a creative agency in designing & production of Ads for Digital Media. Measuring and reporting on the performance of all digital marketing campaigns against KPIs using Web tools - Google Analytics, SEMrush & Search Console. Manage marketing department’s P&L & ensure all forecasted budgets are adhered to. Reduce Cost per lead & achieve higher ROAS. Overall UI/UX execution. Capturing User flow & monitoring the behaviour & data pattern. Working with cross-functional departments within the company to improve standards & efficiency of digital communications. Create & maintain a database of the customer to target them with Online/Mobile campaigns. Knowledge of page optimization strategies. Including Technical & On/Off-page activities. Working Knowledge of Tag Manager, Data Studio, Structured Data Implementation.
Must Have: 8+ years of experience relevant experience. MBA or bachelor’s degree in marketing.
|Country||United Arab Emirates|