Marketing Analyst – Memphis, TN

Our client is seeking a Marketing Analyst who’ll research and identify ways to build the company brand and acquire new clients. Responsibilities include tracking advertising costs, researching consumer behavior, and exploring market trends and opportunities. The ideal candidate should have experience with PPC campaigns and be comfortable with processing and analyzing marketing data.

Ultimately, you will help the company ensure they spend their marketing budget efficiently and target audiences through successful campaigns.

RESPONSIBILITIES:

• Analyze sales funnels and customer intent
• Conduct competitive research and analyze benchmarking data
• Recommend website and campaign optimizations
• Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc.)
• Work closely with sales and marketing teams to identify opportunities for new client acquisition
• Measure ROI of online and offline advertising campaigns
• Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
• Track email campaign metrics (delivery, open, click-through rates)
• Monitor budget distribution and performance of paid ad campaigns

QUALIFICATIONS:

• Work experience as a Marketing Analyst or similar role
• BSc in Marketing or relevant field or equivalent education and experience
• Expertise in Google Analytics
• In-depth understanding of SEM campaign strategies and SEO practices
• Experience with PPC campaigns
• Good knowledge of MS Excel
• Analytical abilities

Please forward resume(s) to Reba White at rwhite@summerfield.net

SUMMERFIELD ASSOCIATES, INC. is an award winning and nationally recognized leader in the consulting and recruiting industry. We are dedicated to the success of our clients, our employees, and our business. To view more of our opportunities please visit www.summerfield.net