Job Title
Marketing Communications Specialist
Date Posted
6/23/2022
Job Type
Full-Time Regular
Job Description

Marketing and Communications Specialist - Memphis, TN - Perm Position

An integral part of the Marketing and Creative team, the Marketing and Communications Specialist will be responsible for the stewardship of the Company brand. This role reports directly to the Marketing and Creative Director.

REQUIREMENTS:

  • Implement seasonal marketing plans as developed by the Marketing and Creative Director
  • Including, but not limited to, seasonal product campaigns (slogans, positioning), product and company advertisement, influencer and social media strategies, paid media/ppc, and the securing and coordination of promotional events (in person and virtual)
  • Locate, develop, and close business relationships for off-site marketing events, product/comapny advertisement, influencers, and media partners
  • Oversee all Company social media in conjunction with Marketing and Creative Director
  • Including, but not limited to, approving/scheduling of posts and monitoring consumer feedback, responding, and engaging when necessary
  • Update Company website monthly with events, new releases, tour information, hours of operation
  • Monitor public Company review sites, responding when necessary to reviews, questions, and general feedback
  • Collaborate with all departments on brand initiatives, including on-site company events and releases and understanding of the overall brand/products/hospitality operations
  • Plan and organize major publicity and public relations campaigns
  • Including, but not limited to press releases, website announcements, social media announcements, company announcements, monthly newsletters
  • Maintain relationships with local tourism partners
  • Copywriting assistance and/or approval for marketing collateral, website, social media, POS needs, and Master Company interviews/promotions
  • Keep abreast of industry trends, competitor strategy, and performance
  • Maintain relationships with industry leaders, and tourism categories

QUALIFICATIONS:

  • Bachelor’s Degree in Marketing, Communications, or related field
  • Minimum of three years of direct marketing/communication experience
  • Excellent verbal and written communication skills
  • Friendly, approachable, and outgoing personality
  • Working knowledge of social media platforms and tools
  • Adaptable with the ability to prioritize tasks

Please forward resume(s) to lbarton@summerfield.net

SUMMERFIELD ASSOCIATES, INC. is an award winning and nationally recognized leader in the consulting and recruiting industry. We are dedicated to the success of our clients, our employees, and our business. To view more of our opportunities please visit www.summerfield.net