About the role: Our client is a regional conglomerate that is looking for a customer-centric data-driven professional to lead on delivering the strategic insights to shape the individual and unique voice of each brand under their portfolio.
Your responsibility: Develop Integrated Business Plans recommendations and strategies in partnership with the Divisions and brand leaders & Customer & market knowledge team. Partner with the Customer & Market Knowledge team during the first phase of the business planning process to answer questions and hypothesis on how to drive the business via strong who understanding and who receptivity channel segmentation, ROI Bottoms up exercise. Act as the Interface and Single Point of contact from the Central Digital & Marketing Division with the brand. Expected to build knowledge, partner with the marketing directors and Managers to understand the key business questions. Follow Through with the Marcom team and other Divisions within the Digital division (Ecom, CRM, CS, Data Sciences) to bring plans to life in a customer centric OMNI channel approach & measure their impact in a databased approach.
Must haves: You need to bring 5 to 6 years of quality brand management experience from FMCG or Telecom Segment Management.
Managing Expectations: At Mindfield we are driven by mutually agreed KPIs and service levels. Exceptional results can only be delivered when we understand both our key stakeholders clients and candidates. Keeping this in mind we would request that when applying for a role do take cognizance of the “must haves” to avoid disappointment. Sometimes positions take time to close and there could be delay in us responding to you but as a thumb rule if you do not hear from us in 7-8 working days post applying for the role then the resume has not been shortlisted and would be kept on the database for other roles. Look forward to a long term relationship…Mindfield…making a difference.