Our Client: A reputed and a large player in the FMCG industry known for their brands and empowered culture is looking for a Regional Marketing ManagerYour role: Seeking an marketing strategist who has an enviable track record of making a significant difference in the portfolios he/she have managed. You need to bring in experience from the multinational fold and should have worked with the region's top local brands. You will play a strategic role in revitalizing certain brands, seeding strategies for future growth. An exciting journey for the blue blood marketer to work on Iconic brands and have the empowerment to run the whole marketing mix. Scale creative capabilities and process, develop and execute product positioning, NPD, nurturing the brand with consumer centricity, review refresh brand equity, based on trends, consumer insights and brand strategy look at innovation and renovation in the product portfolio. Develop integrated digital marketing campaigns to build best in class content and brand salience.
Managing Expectations: At Mindfield we are driven by mutually agreed KPIs and service levels. Exceptional results can only be delivered when we understand both our key stakeholders clients and candidates. Keeping this in mind we would request that when applying for a role do take cognizance of the “must haves” to avoid disappointment. Sometimes positions take time to close and there could be delay in us responding to you but respond we will. Look forward to a long term relationship. …..Mindfield.. making a difference
Must-have: Bachelor's Degree or equivalent experience in Marketing or a related field of study. 12+ years' of marketing experience. This role would suit a results-oriented, entrepreneurial and self-motivated individual with a strong sense of urgency and achievement to drive for results. Strong interpersonal skills capable of building strong working relationships and influencing customers and internal teams