Our Client: A large Regional player in the Consumer Goods Industry.
Your Role: We are looking for a "guru “in leading the Insights arena. Managing Stakeholders and building ROI / Optimization would be of utmost importance. Key attributes - would be the ability to challenge assumptions based on insights and piloting breakthrough initiatives. Exposure to New business model creation, business optimization is essential. You should have effectively partnered leadership teams to drive change initiatives. Will be accountable for transforming consumer, shopper & customer insights into a source of competitive advantage for the unit and for driving the voice of the customer into all decision-making forums. Interacting closely with the strategic directors of each key function, ensuring the brands win in the market with more effective communication, better marketing mix and effective pricing. Identifying key drivers to improve in market and in-store presence by winning over shoppers & customers choices through superior understanding of trends & needs. Lead Business optimization by leveraging ROI insights into Trade Spend, establish pricing corridors and Media spend transformation. Leads the use of syndicated data, Nielsen Retail Panel, Home Panel, and Equity tracking, along with key quantitative and qualitative ad hocs. Lead deep dive insightful engagements to address business priorities. Your track record should demonstrate experience in driving insights into actionable results with a clear indication of the ROI created.
Must Haves: This role calls for a strategically capable, culturally agile ambitious individual open to working in a fast paced environment. Minimum 10 years of market research/consumer insights experience within a FMCG / Retail set up either at the company side or with a reputed market research firm. Middle East region experience is necessary irrespective of the base location.
Managing Expectations: At Mindfield we are driven by mutually agreed KPI's and service levels. Exceptional results can only be delivered when we understand both our key stakeholders clients and candidates. Keeping this in mind we would request that when applying for a role do take cognizance of the “must haves” to avoid disappointment. Sometimes positions take time to close and there could be delay in us responding to you but respond we will. Look forward to a long term relationship. …..Mindfield…making a difference.