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Job Title Head of Brand Activation - Kenya
Location Nairobi
Job Type Full-Time Regular
Job Description
Our Client: A leading FMCG multinational in food & non-food categories, having multiple factories in West Africa is looking out for a Trade/Brands Activation Head to be based in Nairobi.

Your Role: With a dual reporting line to the Regional Marketing Director and the MD, the incumbent would be responsible to determine and lead the overall brand strategy by building and implementing local or regional marketing plans to ensure a stable growth of brand, diversification agenda and organic growth to achieve organizational goals. Responsible for channel strategy development & category management, working closely with Consumer / Shopper Marketing and Customer Management to align and execute brand, category, channel and customer strategies. Gate keeper of shopper insights. Lead brand activation's roll out in stores as well as specific Key Account plans Create and ensure the implementation of 5-year category portfolio and brand strategy. Define consumer and category research strategy and objectives and oversee its implementation.

Must Have:
Master's Degree in Marketing or equivalent principle.
Must have 10 Plus years of experience in Brand Management in the FMCG space.
Must portray strengths in Communication, consumer insight generation, brand propositions and strategy.
Must be growth driven, Must be innovative and a Business Leader.
Must be IT Savvy.

Managing Expectations: At mindfield we are driven by mutually agreed KPIs and service levels. Exceptional results can only be delivered when we understand both our key stakeholders clients and candidates. Keeping this in mind we would request that when applying for a role do take cognizance of the “must haves” to avoid disappointment. Sometimes positions take time to close and there could be delay in us responding to you but respond we will. Look forward to a long term relationship. …..mindfield ..making a difference.